Google has made further changes to allow users to mute the kinds of ads they see, causing implications for digital marketers. Launching a single dashboard for ads controls – originally named…
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Google finally releases an update to its AdWords app to allow advertisers to add, edit or remove keywords. As Google apps go, they aren’t the most user friendly. The Analytics…
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Every part within setting up a PPC campaign is very important, but one of the main elements of creating a campaign is making sure the text ads are highly targeted.…
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Google AdWords have decided to remove the not so old Review Extensions which were brought to the screens in June 2013 and four and a half years down the line…
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In recent years, advertisers have had various ways in which to highlight your website’s content in search. These have been called ‘rich snippets’, ‘rich cards’ or ‘enriched results’. Going forward, Google’s…
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Having released a beta version a few months ago to select users, Google is now starting to release this beta version to all users of Search Console. Now everyone can…
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Want to know how you can create more business and generate higher ROI? Create effective campaigns in Google AdWords. When managing your clients’ PPC (Pay-Per-Click) campaigns, you need to be able…
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Google has updated the PageSpeed Insights tool use now use data from the Chrome User Experience Report. By using metrics from “real-world Chrome users”, we are given a better insight…
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On 13th December 2017, Microsoft has showcased its vision for intelligent AI-enabled computing, as well as AI differentiation strategy at its AI event in San Francisco. The main areas that Bing is…
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